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00:03

WHAT TENNIS AND FINANCE HAVE IN COMMON

00:17

"Is the search for balance as decisive in tennis as in the world of finance?" Well, I'm a tennis fan,a tennis player, a tennis coach,I also hosted a tennis podcast for a long time.

00:30

So tennis plays an important role in my life,and without doubt, I've learnt many things as a tennis coach,which I've been able to apply in my work.

00:44

Definitely, in my work as a coach I've learnt to observe people,to listen to people,to discover what it is they really want.

01:01

And, well, if we also talk about finance or about our clients, generally the process is that we receive a briefing that outlines the work clearly and from it, we draw up the proposal.

01:15

And meanwhile, we need to discover whether what's in the briefing really...

01:21

is what the client needs to overcome the challenge.

01:26

And for that, the skills tennis has given me are useful,extremely useful, I must say.

01:34

And especially, the experiences I've had as a coach.

01:39

Could you expand a little on that? More precisely,in a tennis match, what did you have to do to read your opponent, for example?

01:50

Yes,in a tennis match, once again,I closely observe my opponent,so I can know where I should attack.

02:04

If it's a competition, clearly the point is to win it.

02:08

And I try to discover my opponent's weaknesses,the ones I can attack,and that, given my style of play, allow me to score points.

02:19

If we translate this into the client area,we obviously need to soften everything a little,since it isn't a competition.

02:28

When working with clients,what matters is that we commit to a shared vision of the goal,and create an environment together to determine how we'll achieve it.

02:44

Compared with tennis, working with clients is like a doubles match.

02:50

And in good doubles you need to move in parallel,organically.

02:56

Now I'm getting a bit into tennis nerd mode.When the person at the net steps towards the centre,the player at the back has to do the same.

03:06

It's as if an invisible rope connected the two players so that they always keep the same distance between them,making their movements very similar.

03:20

That's what makes a successful doubles pair stand out:that it isn't two players playing, but one pair.

03:26

And that characterises our way of dealing with clients.

03:29

And it's good to try...as a pair, where trust is also needed,space is needed to be able to move,the playing style must be clear, the goal must be clear.

03:41

And when all that is defined, they can, together,combine their strengths to achieve the best possible outcome.